Influence

the Psychology of Persuasion
Rev. ed. --
Title rated 4.05 out of 5 stars, based on 187 ratings

The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why…

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