Malcolm McDonald on Value Propositions

How to Develop Them, How to Quantify Them
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Current format, Book, 2019, Available .
Current format, Book, 2019, Available . Offered in 0 more formats

A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. While many organizations understand the…

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