Better and Faster

Better and Faster

The Proven Path to Unstoppable Ideas

Book - 2015
Average Rating:
Rate this:
Patterns surround us, but most people fail to make the key connections. They don't recognize entrepreneurial ideas, gaps in service, or areas where it's worth diverging from the mainstream. After studying 250,000 innovations, advising more than 300 brands, and interviewing over a thousand consumer insight directors and CEOs, Jeremy Gutsche, aided by his Trend Hunter team, is here to show readers how to find business ideas that will be powered by one, two, or sometimes dozens of trends. In particular, he'll be revealing the six patterns of opportunity that drive success - Convergence, Divergence, Cyclicality, Redirection, Reduction, and Acceleration - and featuring hundreds of real-life "idea bonanzas" that have rich takeaway for anyone seeking to thrive as an entrepreneur, innovator, or investor.
Publisher: New York :, Crown Business,, 2015, ©2015.
Edition: First edition.
ISBN: 9780385346542
Branch Call Number: 338. 04 GUT
Characteristics: 260 pages : illustrations ; 22 cm


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at CPL

To Top