No B.S. Guide to Direct Marketing
[the Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses]Book - 2013
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan -- from marketing master Kennedy -- delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants -- all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Publisher: [Irvine, Calif.] : Entrepreneur Press, c2013.
Edition: 2nd ed.
Branch Call Number: 658. 872 KEN 2013
Characteristics: xvi, 173 p. : ill. ; 23 cm.
Alternative Title: Direct marketing