Storyscaping

Storyscaping

Stop Creating Ads, Start Creating Worlds

eBook - 2014
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How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces ""storyscaping"" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the bra
Publisher: Hoboken :, John Wiley & Sons,, 2014.
ISBN: 9781118871232
1118871235
9781306373517
1306373514
9781118871348
1118871340
Branch Call Number: ELECTRONIC RESOURCE
Characteristics: 1 online resource.
Additional Contributors: McColl, Darren - Author

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