Business Stripped Bare

Business Stripped Bare

Adventures of A Global Entrepreneur

eBook - 2008
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In Business Stripped Bare , Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

Publisher: London : Random House Ebooks, 2008.
ISBN: 9780753515884
0753515881
9780753515877
0753515873
Branch Call Number: ELECTRONIC RESOURCE

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johnsankey
Jan 20, 2015

An inspiring book, showing how an entrepreneur can establish a consistent philosophy for organizations by focussing on ideas and hiring top managers to implement them. His philosophy, to maximize the customer experience, sounds trite on the surface until Branson describes what he and his managers had to do to achieve it. It takes some reading to spot that his public penchant for surrounding himself with naked young women is matched by his appointments of women as top managers throughout his enterprises, and that his well-known cheeky irreverence hides an incredible skill at motivating people to accomplish things. A good read for anyone, but a must-read for any aspiring business starter.

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