Every year 2,000,000 men and women start a business-and so can you! Brian Tracy, one of the top business teachers, trainers, and authors in the world today, shows you how, starting with little or nothing . . . you can achieve financial independence! In this practical, proven twelve-lecture program, you'll learn these priceless lessons to set you on the road to business success: 1. The Keys to Entrepreneurial Success 2.** Selecting the Right Product or Service 3.** Planning for Profitability 4.** Marketing, Selling, and Customer Service 5.** Winning the Hearts and Minds of Customers 6.** Selling Your Way to the Top 7.** Closing the Sale 8. Becoming a Master Negotiator 9.** Financing Your Business 10.** All Business Is People Business 11. Improving Your Personal Productivity 12.** Increasing Your Profits/Balancing Your Work and Personal Life **These lectures have also been included in Business Success Made Simple by Brian Tracy