Creating Complete Customer Satisfaction

Creating Complete Customer Satisfaction

Winning Words, Phrases, and Strategies to Build Lasting Relationships in Sales and Service

Unknown - 2013
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A guide to effectively communicating with customers to create lasting--and repeat--business relationships.

This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.


Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:

Speak the language of Yes by asking the right questions Get referrals through established customers Offer value through solutions, satisfaction, and trust Anticipate and preempt objections Own a problem by owning the solution
Publisher: New York : Prentice Hall Press, 2013.
Edition: 1st ed.
ISBN: 9780735205253
Branch Call Number: 658. 812 GRI
Characteristics: x, 260 p. ; 24 cm.

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