American Turnaround

American Turnaround

Reinventing AT&T and GM and the Way We Do Business in the USA

Book - 2013
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Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism.

It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas native with a distinctive Texas twang in his voice, Whitacre was reluctant to come out of retirement to work at GM.

But Whitacre is that rare CEO with great charisma and extraordinary management instincts. And when he got to Detroit, he started to whittle down the corporate bureaucracy right away - and got GM back on track in record time

Before being pulled out of retirement to run GM by Obama, Ed Whitacre had spent his entire corporate career in the telecom business, where he ultimately ended up running AT&T.
Publisher: New York : Business Plus, c2013.
Edition: 1st ed.
ISBN: 9781455513017
Branch Call Number: 338. 7629222 WHI W
Characteristics: xi, 289 p., [8] p. of plates : ill. (chiefly col.), ports. (some col.)
Additional Contributors: Cauley, Leslie 1957-


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Oct 05, 2017

Clearly an extremely capable individual, Mr Whitaker could have given more details of his business activities in ATT and GM. To a certain extent the book is spoiled by an excessively folksy tone, whether from Mr Whitaker or his ghost writer.

Feb 12, 2014

Whitacre was a pretty short-lived CEO at GM, and again it is important to note he was appointed by President Obama, not promoted to that position. Whitacre was (and may still be) a longtime member of the Peterson Institute, whose agenda is the destruction of Medicare/Medicaid, Social Security, the offshoring of as many American jobs as possible and America's adherence to the WTO's Financial Services Agreement. Whitacre is credited with reconstituting AT&T (assuming it was really split up, if only on paper), so today it is bigger and stronger than ever, stridently promoting the end of network neutrality. Also, keep in mind that during Whitacre's time, the telephone corporation buried quite a number of technological advances from their Bell Labs, fearing it would have interfered with their profits, when we know today it would have greatly increased it! Obviously, I am not impressed with Whitacre's book, nor his business career. (On the boards of ExxonMobil and BNSF - - well that should endear him to many?)

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