Fundraising and the Next Generation
Tools for Engaging the Next Generation of PhilanthropistseBook - 2012
Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts w.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2012.
Branch Call Number: ELECTRONIC RESOURCE
Characteristics: 1 online resource.