Fundraising and the Next Generation

Fundraising and the Next Generation

Tools for Engaging the Next Generation of Philanthropists

eBook - 2012
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Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts w.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2012.
ISBN: 9781118222683
1118222687
9781118236574
1118236572
9781118261507
111826150X
Branch Call Number: ELECTRONIC RESOURCE
Characteristics: 1 online resource.

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