Twitter Power 2.0

Twitter Power 2.0

How to Dominate your Market One Tweet at A Time

eBook - 2010
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The best guide to using Twitter to market to consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

Updated with thirty percent new material, including all the latest business applications for Twitter Includes new, recent case studies of companies at the forefront of the Twitter movement Helps you develop your own social networking strategy to meet your specific business needs

Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

Publisher: Hoboken, N.J. : Wiley, 2010.
Edition: (Rev. & updated.).
ISBN: 9780470625392
Characteristics: 1 online resource (xx, 268 p.) : ill.
Additional Contributors: Comm, Joel Twitter power.


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tanyaschiavone Oct 03, 2012

If you are new to twitter and want to understand what it is about, I would recommend this book. Even if you know something about twitter, there are still a bunch of tips you can learn form this book.

It gives you step by step on how to follow people, get followers and create tweets. It then goes over how you can use twitter to talk to customers, build a brand, use it in-house for a team or leverage behavior in your followers.

In the end, it gives you a list of Third Party Twitter tools which are still active. (This is a plus in a book as many of the websites in other Twitter books I have read are shut down.)

Will you dominate your market? Maybe. That is up to you and how much time you have and how well you use Twitter as a tool.

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