The Power of Habit
Why We Do What We Do in Life and BusinessBook - 2012
Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives.
In The Power of Habit , award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.
From Library Staff
If you're making changes in your life, you'll want them to stick. Here's how to develop good habits that can carry you through.
Maybe your habits are holding you back. Charles Duhigg looks at habbits from a individual, group, and institutional perspective.
Want to make these resolutions stick? Read how to keep new habits going strong.
From the critics
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Habits can be changed, if we understand how they work.
Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So... unless you find new routines—the pattern will unfold automatically.
This explains why habits are so powerful: They create neurological cravings. Most of the time, these cravings emerge so gradually that we’re not really aware they exist, so we’re often blind to their influence. But as we associate cues with certain rewards, a subconscious craving emerges in our brains that starts the habit loop spinning.
That’s why signing kids up for piano lessons or sports is so important. It has nothing to do with creating a good musician or a five-year-old soccer star. When you learn to force yourself to practice for an hour or run fifteen laps, you start building self-regulatory strength.
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The book contends that basis of most of our actions are based off of this pattern. Cue-response-reward. When repeated enough these patterns are ingrained into us and become habits. The book contends in chapter 3 that we can't eliminate habits, only replace them. To do this you identify the cue, replace with a new action, and then are rewarded. For example if you have a cookie everyday at 3 PM, you instead go for a walk, you have replaced the bad habit. At the end of the book he explains how to change a habit. 1. Identify the routine 2. experiment with different rewards 3. Isolate the cue 4. Develop a plan to have alternatives somewhere in the path.
Common Cues are: location, time, emotional state, other people, immediately proceeding actions. Experiment (failures will provide feedback) until you change your habit.
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