Guerrilla Marketing for Nonprofits

Guerrilla Marketing for Nonprofits

250 Tactics to Promote, Recruit, Motivate, and Raise More Money

Book - 2010
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The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lackof money with the power of time, energy, imagination, and information--allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money--no matter the state of their finances. * Introduces the "seven golden rules" for fundraising success and recruiting volunteers * 200 proven weapons of Guerrilla Marketing customized for nonprofits * Covers publicity and social media tactics specific to the nonprofit community * Concepts are illustrated through real-world examples and comparison tables
Publisher: [Irvine, Calif.] : Entrepreneur Press, c2010.
ISBN: 9781599183749
1599183749
Branch Call Number: 658. 8 LEV
Characteristics: xxiv, 336 p. ; 23 cm.
Additional Contributors: Adkins, Frank
Forbes, Chris

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mccal006
Jul 29, 2012

Repetitive and not overly unique, but that's probably to be expected considering the existence of an entire series of guerilla marketing books. Useful in bits and pieces.

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