The Truth About What Customers Want
["--and Why They Buy--"]Book - 2009
Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy-and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers "Michael Solomon's The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today's technology-driven world." Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker
Publisher: Upper Saddle River, N.J. : FT Press, c2009.
Branch Call Number: 658. 8342 SOL
Characteristics: x, 209 p. ; 22 cm.
Alternative Title: What customers want