Bang!

Bang!

Getting your Message Heard in A Noisy World

Book - 2003
Rate this:
We all want to get our message heard. And in Bang! , marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak Moment" to Herbal Essences' outrageous "Totally Organic Experience." In Bang! , Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.

Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.
Publisher: New York ; Toronto : Currency/Doubleday, c2003.
Edition: 1st ed.
ISBN: 9780385508179
0385508174
Branch Call Number: 659. 113 KAP
Characteristics: xii, 244 p. : ill. ; 25 cm.
Additional Contributors: Koval, Robin
Marshall, Delia

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at CPL

  Loading...
[]
[]
To Top