Bang!

Bang!

Getting your Message Heard in A Noisy World

Book - 2003
Rate this:
A dissection of successful advertising from two leading industry figures. Linda Kaplan Thaler and Robin Koval discuss an arsenal of big bang ideas, examining how to create memorable publicity, packaging and jingles that will tap into the money of the market. They interweave entertaining recollections about their successes and failures, as well as those of other companies and agencies, with specific guidelines on establishing an atmosphere conducive to innovative breakthrough.
Publisher: New York ; Toronto : Currency/Doubleday, c2003.
Edition: 1st ed.
ISBN: 9780385508179
0385508174
Branch Call Number: 659. 113 KAP
Characteristics: xii, 244 p. : ill. ; 25 cm.
Additional Contributors: Marshall, Delia
Koval, Robin

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at CPL

  Loading...
[]
[]
To Top