Product Strategy and Management

Product Strategy and Management

Book - 2007
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Product Strategy and Management

offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination.

This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.

This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

Publisher: Harlow, Essex : FT Prentice Hall, c2007.
Edition: 2nd ed.
ISBN: 9780273694502
Branch Call Number: 658. 56 BAK 2007
Characteristics: xviii, 541 p. : ill. ; 25 cm.
Additional Contributors: Hart, Susan J.

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