China's New Culture of Cool

China's New Culture of Cool

Understanding the World's Fastest-growing Market

Book - 2007
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Gloriously illustrated, thoughtfully researched report on trends in China's emerging "cool" consumer market. bull; Full of valuable insights into market trends and trendsetters to help businesses successfully market and sell to China's emerging consumer classes. bull; This full-colour guide focuses on four key areas of the modern Chinese consumer lifestyle: food, fashion, home life, and mobility. bull; The authors, all from Cheskin, bring a wealth of professional experience to their subject.
Publisher: Berkeley, Calif. : New Riders, c2007.
ISBN: 9780321453440
Branch Call Number: 306. 30951 YU
Characteristics: xi, 139 p. : ill., map ; 23 cm.
Additional Contributors: Chan, Cynthia
Ireland, Christopher


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