The Secret to GE's Success

The Secret to GE's Success

[a Former Insider Reveals the Management Strategies of the World's Most Competitive Company]

Book - 2007
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GE was named the Most Admired Company in the World by Fortune Magazine. The concepts apply to all companies across the globe. Rothschild was a 30-year GE insider who reported directly to Welch for 3 years and headed all strategic planning/training. This book contains a foreword by Jeffrey A. Krames, author of the best-selling The Welch Way.
Publisher: New York ; Toronto : McGraw-Hill, c2007.
ISBN: 9780071475938
0071475931
Branch Call Number: 338. 76213 ROT
Characteristics: xvi, 293 p. : ill.

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