Reaching Audiences

Reaching Audiences

A Guide to Media Writing

Book - 2007
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Reaching Audiences: A Guide to Media Writingprovides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout, while illustrative and specific real life examples provide guidance for writing improvement. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. Recognizing the changing media environment, this book covers a wide range of careers in print, electronic media, public relations, and advertising, illuminating the differences and similarities in writing styles among them.
Publisher: Boston : Pearson/Allyn and Bacon, c2007.
Edition: 4th ed.
ISBN: 9780205483273
0205483275
Branch Call Number: 808. 066302 YOP 2007
Characteristics: xiv, 385 p. ; 23 cm.
Additional Contributors: McAdams, Katherine C.

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