Built for Growth
Expanding your Business Around the Corner or Across the GlobeBook - 2005
A valuable primer on all aspects of retail: brand, location, people, finance, property management, expansion strategy, and long-term thinking. Rubinfeld understands the difficulty of the small guy getting started and the big guy keeping the brand fresh. Even an experienced retailer will want to stop and reflect at his insights, which come from many years in every aspect of the business. - From the Foreword by Jeff Brotman, Chairman, Costco Built for Growth shows exactly how to create winning retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbucks expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the worlds most-recognized brands.
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2005.
Branch Call Number: 658. 406 RUB
Characteristics: xxiv, 343 p. : ill., maps ; 24 cm.