Marketing to Women
How to Understand, Reach, and Increase your Share of the World's Largest Market SegmentBook - 2003
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed guide for creating and executing a complete marketing plan that targets women. Some of the marketing insights offered include how female culture provokes different brand responses, buying patterns and purchase decisions.
Publisher: [Dearborn, Mich.?] : Dearborn Trade Publishing, 2003.
Branch Call Number: 658. 834082 BAR
Characteristics: xxviii, 253 p. : ill.