Marketing to Women

Marketing to Women

How to Understand, Reach, and Increase your Share of the World's Largest Market Segment

Book - 2003
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Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed guide for creating and executing a complete marketing plan that targets women. Some of the marketing insights offered include how female culture provokes different brand responses, buying patterns and purchase decisions.
Publisher: [Dearborn, Mich.?] : Dearborn Trade Publishing, 2003.
ISBN: 9780793159635
0793159636
Branch Call Number: 658. 834082 BAR
Characteristics: xxviii, 253 p. : ill.

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