Guest-based Marketing

Guest-based Marketing

How to Increase Restaurant Sales Without Breaking your Budget

Book - 1997
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Addressing the management topic of marketing, this text suggests ways to increase restaurant sales and start an existing customer base to build customer loyalty and increase the frequency of their visits. It shows the reader how to educate guests on what they like about you; implement frequent diner and other business-enhancing programmes; and get everyone in town to talk about your restaurant - and say what you want them to say.
Publisher: New York : J. Wiley, c1997.
ISBN: 9780471153948
047115394X
Branch Call Number: 647. 95068 MAR
Characteristics: xviii, 218 p. : ill. ; 24 cm.

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