Selling the Invisible
A Field Guide to Modern MarketingBook - 1997
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
Publisher: New York : Warner Books, 1997.
Branch Call Number: 658. 8 BEC
Characteristics: xx, 252 p.
Alternative Title: Field guide to modern marketing