Selling the Invisible

Selling the Invisible

A Field Guide to Modern Marketing

Book - 1997
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A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
Publisher: New York : Warner Books, 1997.
ISBN: 9780446520942
0446520942
9780446672313
Branch Call Number: 658. 8 BEC
Characteristics: xx, 252 p.
Alternative Title: Field guide to modern marketing

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