Selling the Sea

Selling the Sea

An Inside Look at the Cruise Industry

Book - 1997
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Written by the man who helped make Carnival Cruise Lines the largest cruise line company in the world and a travel and tourism expert, this book is the guide to marketing in the cruise industry. It takes the reader through the basics of the cruise line industry, ship operations, and on-shore business operations--while continually sharing the business secrets of one of the leading figures in the travel industry.
Publisher: New York : Wiley, c1997.
ISBN: 9780471120018
Branch Call Number: 387. 2430688 DIC
Characteristics: xii, 364 p. : ill. ; 24 cm.
Additional Contributors: Vladimir, Andrew


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