Selling the Sea
An Inside Look at the Cruise IndustryBook - 1997
Written by the man who helped make Carnival Cruise Lines the largest cruise line company in the world and a travel and tourism expert, this book is the guide to marketing in the cruise industry. It takes the reader through the basics of the cruise line industry, ship operations, and on-shore business operations--while continually sharing the business secrets of one of the leading figures in the travel industry.
Publisher: New York : Wiley, c1997.
Branch Call Number: 387. 2430688 DIC
Characteristics: xii, 364 p. : ill. ; 24 cm.
Alternative Title: Inside look at the cruise industry