Brand Command

Brand Command

Canadian Politics and Democracy in the Age of Message Control

Book - 2016
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The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister's Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.

Publisher: Vancouver :, UBCPress,, 2016, ©2016.
Edition: First edition.
ISBN: 9780774832038
Branch Call Number: 324. 730971 MAR
Characteristics: xxx, 496 pages : illustrations ; 24 cm

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